Overview
In this cutting-edge course, you’ll learn how to leverage artificial intelligence (AI) to supercharge your marketing efforts. This course covers the full spectrum of AI-powered marketing strategies, from personalizing customer journeys to automating ad campaigns and ensuring ethical practices. Each module focuses on a key area of AI application in marketing, providing actionable insights, live demos, and hands-on practice with AI tools like ChatGPT, Google Ads Smart Bidding, Mutiny, Jasper, and more.
Whether you're new to AI or looking to enhance your skills, you’ll walk away with the knowledge to optimize campaigns, boost engagement, and drive conversions using AI while adhering to ethical data privacy and fairness standards.
Key Facts
Level:
Postgraduate
Duration:
Full Time: 1 Year
Starting:
September, January, June
UK Fees 23/24:
£11,800
International Fees 23/24:
£17,500
Location:
Waterside
Get in touch
For questions regarding study and admissions please contact us:
UK/EU Students enquiries study@nottingham.ac.uk03433433445
International Students enquiries international@nottingham.ac.uk
+44 03433433445
HIGHLIGHTS
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Discover the transformative power of AI in modern marketing strategies.
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Hands-on experience with leading AI tools like ChatGPT, Jasper, Mutiny, and Smart Bidding.
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Real-time campaign optimization, predictive analytics, and AI-powered personalization.
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Ethical framework for AI usage including GDPR and CCPA compliance.
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Learn from live demos, real-world case studies, and interactive modules.
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Suitable for all skill levels—from beginners to experienced marketers.
GALLERY
Course Content
Course Title: AI for Marketing: Mastering Tools, Strategies, and Ethics for the Future of Advertising
Provider: BSBC
Format: Online with interactive modules and live demonstrations
Duration: Self-paced (Estimated 10–12 hours)
Modules Include:
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Understand AI Fundamentals
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Leverage AI Tools for Content Creation
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Automate Marketing Campaigns
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AI Video Creation Tools
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Mastering Social Media with AI
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Mastering SEO with AI
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Measure and Scale AI-Driven Campaigns
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Ethics in AI Marketing
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AI-Powered Personalization
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AI for Advertising
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Revolutionizing Customer Support with AI
This course is open to all individuals with a keen interest in marketing and technology. While no prior AI knowledge is required, it is recommended that participants:
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Have basic digital literacy and familiarity with marketing concepts.
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Are comfortable using online platforms and tools.
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Possess a desire to learn how AI can be applied practically in a marketing context.
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CAREERS AND EMPLOYABILITY
Campus Facilities
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